"THE ART OF FREDDO" LOOKBOOK

This summer, Ohjay takes you on a journey to the Greek south and on a journey back in time to antiquity. Back then, people laid the foundation for today's civilisation. But they forgot to invent one thing: Ice cubes. Only this enabled the high art of coffee preparation to be perfected even in summer. Freddo Espresso is a national beverage in Greece that conquers more and more hearts with its pure, refreshing and reviving taste.

SOUL FOOD "FRIED CHICKEN" LOOKBOOK

Famous and beloved from Seoul to New Orleans. Crispy on the outside and juicy on the inside. Spicy, garlic or barbecue? The first drop from the SOUL FOOD series pays tribute to the art of deep-frying and ensures that the bucket on your head appears just as fresh as the 24-piece bucket in front of you.

Finished in Hamburg with detailed embroidery. Front: fried chicken piece with hot sauce comet drops. Back: drip-shaped digitized hand lettering.

It's finger drippin' good!

MESSED UP LOOKBOOK

December ’21

No Blues: This winter go all purple and it gets pretty Messed Up. Between freezing temperatures, the first long-term effects of Corona and the urge to finally get back to normal life, our carefully crafted winter collection was born. And it’s all about wearing your struggles with pride.

The Tie-Dye Beanie and Socks are a real novelty from Ohjay. These have been handmade and finished in Hamburg. And just like each of us is a little wicked in our own unique way, each pattern is unique. The collection consists of the two distinctive artworks: the Messed Up lettering and a smiley with a matching facial expression. Both original designs of course.

"Not all people are equal. But all people are weird" - Huss & Hodn

Models: Bill Soumano, Homeira Roufin
Photography: Paul Hoppe

DRIPAN LOOKBOOK

OHJAY visits Japan this summer: Introducing the DRIPAN collection. By combining traditional elements of japanese arts and culture with the early 2000’s pop culture in japan - and adding new streetwear features - we created something truly unique. The 雫 (Shizuku) kanji is the central visual of the collection and is a japanese translation of the word drip. 雫 is composed by two kanjis: the upper part 雨 means rain and the lower part 下 means falling. Our capsule collection is made up of two six-panel caps, one bucket hat, two t-shirts, one pair of socks, a limited edition sticker and an oversized kimono shirt that serves as a highlight piece. We produced our own fabrics for the first time. They were exclusively made in the Netherlands and printed with custom designs like Seigaiha waves and a kanji pattern. Another highlight is our first custom made sneaker. Our three different patterns were applied onto the swooshes and the heel tab of each shoe for a minimalistic summer vibe. The shoe is not for sale - it can only be won through a raffle.

COLD AS LIFE LOOKBOOK

The inspiration process for our winter drop was like a polar expedition to the mystical expanses of the Arctic. We came across the script of the Inuit - Inuktitut - and derived the script for the collection from it. Two animals, which incomparably stand for the northernmost part of the earth, could not be missing and make a majestic appearance on our patches.

In the middle of the creative process, the name for the collection arose. Not only does it perfectly fit the theme and the cold season - it also captures the vibe of this year, an extraordinary and crazy year in every way.

Fuck 2020, we're adapting and coming back stronger.

CDXX LOOKBOOK

2020 could be a much better year so far, but at least we can enjoy a once-in-a-century event: a whole month of 420. As your trusted drip dealer, we wanted to create a cap that would discreetly carry the stoner code all over the world. The result is the CDXX collection made of high-grade hemp fabric. For the design, we personified the Kush Cloud and embroidered some hidden messages on the cap. The bundle includes a 420 sticker and comes in a maxi-baggy - compostable of course. What makes us especially proud: everything is made in EU. And all you have to do now is: put on, roll up and fly away.

FIRST DRIP' LOOKBOOK

The FIRST DRIP' Launch Capsule Collection is the birth of OHJAY. The nine-piece selection includes three snapback caps, three dadhat-style strapback caps, two oversized tees and is rounded off by a sticker. The collection carries the core of the brand to the outside world. Our focus on headwear and timeless streetwear shows where our roots lie: in underground cultures straight from the urban jungle. The design includes the classic OHJAY logo branding as well as the Drippin' Orange Artwork. The drip stands for the beginning: Whether life, a juice for breakfast or an outfit - everything starts with the drip. That's why we have embroidered it as our recognition feature on the rear eyelet of each of our caps. The inspiration for FIRST DRIP' comes from the two founder's backgrounds and combines graphic design, graffiti and a passion for detailed creation with a claim to perfection.